Comcast Will Spend Millions Promoting Khan Academy To Encourage Low-Income Broadband Adoption

TechCrunch

Comcast has committed to pumping millions of dollars into a joint partnership with Khan Academy that will pay for product development of its free, online education and promote it alongside Comcast’s cheap broadband access tier Internet Essentials for low-income families. Comcast’s executive VP David Cohen believes that backing Khan Academy will boost digital literacy and get more people paying for broadband because “its content is the ultimate proof point of the value of the Internet.”

Khan Academy co-founder Sal Khan and Cohen announced the new partnership today on-stage at The Atlantic’s Silicon Valley Summit at Mountain View’s Computer History Museum.

Cohen wrote today that “We’re announcing a multi-year, multi-million dollar comprehensive partnership designed to raise awareness…of Khan Academy and…Internet Essentials. This is one of the largest commitments we have made to a non-profit partner and includes a financial contribution, hundreds of thousands of PSAs a year, and significant digital promotion.” Comcast…

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