I’ve always held that the two or three most crucial words for any author are the first ones a reader sees – the title.
Titles have to be snappy, descriptive, catchy and short. With the cover design, they can make or break a book. They have to sum up the theme or aim – and that’s true of fiction and non-fiction. Non-fiction books often have a subtitle that further describes the content.
The phrase I’d use is ’emotional capture’.
Figuring out the right words is one of the hardest tasks publishers ever face. Publishers? Absolutely. A publishing contract gives the power to assign title to the publisher. They ‘consult’ with the author – but that’s it. The reason is that publishing is a business, and publishers are the ones who have the sales records and a feel for the way something is going to work.
In this age of online self-publishing…
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