Yahoo Goes Vertical For The Mainstream, Launches Yahoo Food And Yahoo Tech, Hires Rafe Needleman As Editorial Director


Add another news portal to the increasingly crowded world of tech news sites, and another food portal if you’re still feeling hungry. Today Yahoo officially launched Yahoo Tech, a new site that will sit alongside Yahoo News and Yahoo Business, providing news about the tech world for a mainstream audience. And it also launched a new digital magazine, Yahoo Food.

As part of Yahoo Tech, it is announcing some new hires, including Rafe Needleman as the site’s editorial director. Needleman, a veteran journalist, was poached from Evernote, where he had initially been the startup’s platform advocate and then progressed to director of developer relations.

But unlike other consumer publications, there will be a catch: no display ads. This is part of a new effort from Yahoo to move the needle and bring a new audience to its properties, and it looks like part of this will include ways of…

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