Yesterday, Yahoo announced that it’s shutting down IntoNow, which it acquired three years ago. The iOS and Android app, which automatically identified the TV program you were watching and let you discuss it with other users, was one of the highest-profile contenders in a category known as “second screen” apps.
Yahoo will still be using IntoNow’s show-recognizing technology in other apps, so it’s not giving up on the idea of the second screen. But if IntoNow had captured the world’s imagination, it presumably wouldn’t be getting axed.
As far as I can tell, IntoNow didn’t fall victim to any direct rival: the entire second-screen category hasn’t really taken off. Some of the contenders from a few years ago have come and gone, and one of the survivors, Viggle, just bought another, Dijit, which had earlier acquired yet another second-screen company, Miso. The whole category is shrinking.
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